Brian Roland
Founder & Chairman | Abenity
Brian Roland founded Abenity with his brother Mark in January 2006 and has served as the company’s President & CEO since its inception. Brian oversees strategic direction for the company, sets the corporate vision for growth and partnerships, and is integrally involved in the company’s new product development.
Prior to Abenity, Brian spent five years working with Sprint and Nextel’s Fortune 100 corporate accounts, pioneering new ways to increase the accessibility of wireless discounts for the employees of large corporations. While at Sprint, Brian worked closely with H&R Block, The Walt Disney Company, Northrop Grumman, Cigna Insurance, Oracle, and the U.S. Army. Brian’s role with Sprint included developing and delivering web-based and co-branded client procurement portals to streamline the communication and fulfillment processes required to deliver contractually discounted rates on Sprint Nextel’s wireless products and services. Brian’s relationships through Sprint with some of the top HR Executives in the country led him to the realization that the employee discount platforms offered by even the largest corporations in the country lacked the internal resources to efficiently support, grow, communicate, and sustain their internal employee discount programs.
In response to this discovery, Brian formulated a direct approach to employee discount management. The result was Abenity – which offered a new model for employee discount programs where primary focus is placed on utilizing leading edge technology to free up corporate resources through the provision of flexible and scalable benefit platforms.
Since 2006, Brian has grown Abenity into a recognized leader in the employee benefits software space. In 2012, the company was recognized as a Best In Business company by the Nashville Business Journal. Additionally, Brian was a finalist in the Nashville Business Journal’s 2012 Most Admired CEO Awards and was recognized as one of Nashville’s 40 Under 40 businessmen making a difference in the local community. He received a B.B.A. from Belmont University and resides in Franklin, Tennessee.
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