Sheldon is passionate about creating communities that apply entrepreneurial principles to all aspects of business and civic life. He has played an important role in Chattanooga's meteoric rise as an internationally recognized entrepreneurial community. He's had the opportunity to write for the Wall Street Journal as a "Startup Guru" and his work has been featured in media outlets including New York Times, Washington Post, CBS News, PBS News Hour, CNBC, Forbes, FastCompany, TechCrunch, Inc, Fox Sports, and NBC Sports.
Sheldon co-founded several companies across multiple industries, including Very, Chattanooga Football Club, Blank Slate Ventures, ReadyCart, CO.LAB, and GIGTANK. He currently serves on the boards of Chattanooga Football Club, CO.LAB, Tennessee Aquarium, and Chattanooga Visitors Bureau.
If you hang around Sheldon long enough, you’ll likely hear him rattle off one of his entrepreneurial and motivational mantras: "If at first you don't fail, you're not trying hard enough" and/or “Why not Chattanooga?”
He and his wife, Kelly, have three kids: Naomi (9), Micah (6), and Jude (3). They are members at Northshore Fellowship in Chattanooga. He loves coaching soccer and exploring the mountains around Chattanooga with his family on foot and bike and sometimes even underground.