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Rusty is an active advisor and Board Director for venture-backed start-ups and philanthropic causes. In September 2014, Rusty was appointed by President Obama to The President’s Advisory Committee for the Arts for The Kennedy Center. Rusty is also the former Chairman of The GRAMMY Foundation in Los Angeles.
Politically, he successfully complete a 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama.
Corporately, most recently he was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years.
Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor and runcoach . He serves as a Trustee of the American Conservatory Theater in San Francisco, where he was also Board President.
He is the co-founder and Executive Committee Member of T4A.org , on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business.
Rusty regularly contributes to his blog Purposed worKING.
Rusty and his wife, Patti, reside in Burlingame, CA and Charlestown, RI.