Episode 73 - Image Management: Growing Through Failure with Nathan Sheets of Nature Nate’s

We’ve got a good one for you today. Nathan Sheets is CEO of Nature Nate’s Honey, and he was also involved with I Am Second, and E3, and you’ll hear a bit of all of those stories. But that’s just the tip of the iceberg. When we sat down to talk to Nathan, we had no idea how deep he was going to take us. Right away, he opened up about the ups and downs he has gone through with a level of candor that we couldn’t even believe. If you’re looking for what life as an entrepreneur looks like—and we mean, really looks like—Nathan Sheets has a no holds barred take on the entrepreneurial journey.

Image management is a struggle that everyone faces, but it’s one that we rarely address. And for entrepreneurs, this issue is especially acute. Because as an entrepreneur, you have to look like you have it all together, right? You’ve got employees and shareholders relying on you—the leader. That type of pressure creates a situation where it’s all too easy to want to hide behind a manufactured version of ourselves.

And Nathan Sheets told us exactly what that pressure looks like and exactly where it can take you. We’re so grateful that he was willing to open up and be completely honest with us, and we hope his story about the pitfalls of struggling alone—and the need for real, true community—will serve as both a warning sign and an encouragement to you on your journey.

As always, thanks for listening.


Useful Links:

How to Turn Honey into Liquid Gold

Sweet Second Chances - Bonton Honey

Nathan Sheets: Entrepreneur of the Year 2017 Award Finalist

Turning a Honey Hobby into a Business