Posts in Communication
The 3-Sentence Email Guaranteed to get a Response

“When coaching new entrepreneurs and authors about strategically connecting with influencers and potential clients, I use the three-sentence rule to focus a message. I’ve used it myself, and with clients, to establish new business relationships, referrals and even coveted book endorsements. What matters is — the why, the who, and the what.”

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Founder’s Manifesto

This post is an example of a process you might want to go through as you’re developing in your entrepreneurship idea or project.

Patrick Lowndes’ Founder’s Manifesto serves as a great example of being rooted in scripture and purpose in beginning a new business venture. We hope you’ll take a look at his Founder’s Manifesto: the company Values and how Patrick & his co-founder intended to use them as we operated their company, VendorHawk, and be inspired to write your own.

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Podcast Episode 30 - Godly Contentment Meets the Discontentment of the Entrepreneur

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This week’s episode finds Henry, Rusty and William fielding more questions from listeners in Part One of Lightning Round. The team tackles the question around how to balance godly contentment with the discontentment with the status quo that is the fuel of much entrepreneurship.

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How a Corporate Roadmap Creates Unity for a Company

The first time I encountered a corporate single-page Roadmap was I believe in 1996 when I’d been transferred to Pizza Hut from Frito-Lay and David Novak had his CEO role expanded from just running Kentucky Fried Chicken (KFC) to also helming Pizza Hut.  David, and his Chief HR Officer, Gregg Dedrick believed in transparency and alignment so much that they rolled out to the organization a single page Roadmap that captured the business vision, objectives, challenges, goals and values/principles.

What you will see attached is not much different than that first Roadmap I saw, except that the first one from David was handwritten.  Yes, handwritten, by David himself. Three years later he was still handwriting them once a year, but now in the Annual Shareholder Report for Tricon Restaurants (later to change their name to Yum! Brands), the newly spun out public company spun out of PepsiCo.

…The Roadmap serves as a great communication tool for all constituents of the company (customers, shareholders, analysts, recruits, etc.) So, after a lot of work by the team, we created and rolled out our Annual Roadmaps…

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Podcast Episode 24 - Interview with Nancy Duarte

This is a special episode for us. One, we think, definitely worth hearing. Why? Well there are few things more important in our lives than effective story telling.

There are few better people (maybe no one??) that do a better job at helping people tell their stories than Nancy Duarte from Duarte Design. They help CEOs of Fortune 100 companies tell their stories, and maybe something more impressive: they are the “go-to” firm to help TED presenters tell their stories well.

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Redeeming the Cell Phone

I was at the Praxis Redemptive Entrepreneurship Summit last week in New York.  I was so impressed with the incredible group of people that Dave, Josh and the team were able to put together in one room.....it was a great privilege to be with them.  The theme, as you might imagine, was about redemption.  There was talk about redeeming all aspects of the entrepreneurial process...even some jokes about what a redemptive email might look like, or how we might redeem the cheeseburger (at one of the breaks we had some incredibly delicious cheese burgers made from a new vegetable product.....really good, but I'm not sure that the cheeseburger is in need of redemption :).)

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