Originally published by Venture Hacks (co-founders of AngelList) — Entrepreneurs are the best business writers in the world. If you can’t write, you can’t raise money. Or recruit. Or sell.
“When coaching new entrepreneurs and authors about strategically connecting with influencers and potential clients, I use the three-sentence rule to focus a message. I’ve used it myself, and with clients, to establish new business relationships, referrals and even coveted book endorsements. What matters is — the why, the who, and the what.”